“MyStylist” launch
Working with the Macy’s creative team, I created five fun spots introducing audiences to the new “MyStylist” service offering.
• Videos seen on the Macy’s “MyStylist” website
• PR reach-out to fashion bloggers/influencers
• and on Macy’s social media.

Lord & Taylor

“Celebrate Every Mom”
A social media campaign for Mother’s Day profiling seven stories of iconic women sharing the personal side of their lives as mothers. I worked directly with Lord & Taylor in conducting the interviews and capturing intimate moments during their Mother’s Day photo shoot to create this video campaign.
• Seen on and branded social media
• Additional seven 30 second spots on Instagram


Working directly with Nautica for their Holiday campaign I directed, shot & edited their 30 second TV spot along creating with four unique 15 second spots for social media.
• National broadcast TV spot
• Targeted online advertising
• Used on & branded social media

David’s Bridal

“Big Day, Little Moments”
Along with directing & shooting their 30 second national TV campaign I also created four 15 second spots called “Big Day, Little Moments” to showcase the playful side of David’s Bridal on social media.
• Seen on branded social media
• National broadcast TV advertising


“Introducing the N5”
& “WalkTogether”
The creative agency for Naturalizer brought me on to direct, shoot & edit the product launch campaign for their “N5” shoe line and a separate Mother’s Day campaign focused on generations of mothers.
• Used on & branded social media
• Targeted online advertising


“Warm Wishes” & “Crazy for Color”
The creative agency Carl Byrd & Co brought me in to direct, shoot & edit the LeSportsac video campaign for the Holidays.
• Used on & branded social media
• Targeted online advertising

Chinchar Maloney

Working directly with the Chinchar-Maloney marketing team I created four 1 minute videos telling the story of their company. Along with these, I delivered numerous 5-10 second videos showcasing their designs and philosophy.
• Campaign for branded social media


Working directly with Nautica’s creative director Scott Hawley, I directed, shot & edited this 27 episode web series telling the stories of inspiring people whose lives revolve around the oceans. Along with the episodes I delivered numerous 30 second ads, trailers/teasers, and photos for print campaigns.
• Webisodes for “ocean2ocean” website, Youtube and branded social media.
• National broadcast TV spots
• Targeted online advertising

Lord & Taylor

“Get Dressed Up”
The Lord & Taylor team came to me with this concept to highlight their dresses in everyday environments. I created one 60 second video, four 30’s, and seven 15’s.
• Used on & branded social media
• Targeted online advertising
• Also created bus stop and taxi public ads

Live Social Videos

Working with live media agency 59 Creative I’ve directed and overseen creative direction on numerous live videos for Netflix (Stranger Things, 13th, Gilmore Girls), A24, PopSugar, Kohl’s, and others. We also developed an original live show starring Boris Kodjoe and Nicole Ari Parker for Uber.
• Facebook Live
• PR releases & social branded content
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